From January to October 2024, Visa, the payment system operator, increased its share in the Ukrainian market for active payment cards from 43.1% to 45.8%. Meanwhile, the share of its main competitor, the Mastercard payment system, decreased from 56.4% to 53.8%.
This is evidenced by data from the National Bank of Ukraine (NBU). The total number of active Visa cards grew by 2.75 million over the 10 months of this year, reaching 25.24 million, while Mastercard's increased by 0.3 million, totaling 29.68 million.
In terms of the total number of issued cards during this period, Visa's share rose from 45.2% to 46.7%, while Mastercard's fell from 54.4% to 53%. In absolute figures, the number of Visa cards increased by 6.23 million to 58.27 million, whereas Mastercard's grew by 3.54 million to 66.13 million.