It is noted that the new store format is primarily designed to attract customers who are on the go. The pilot location focuses on serving customers leaving the city, as well as online ordering, without a lobby or dining area. However, it features a mobile window for order pickups, a drive-thru lane, and McDelivery lockers—a function that has only been tested in international markets. The lockers allow delivery drivers to quickly pick up orders, reducing wait times for customers.
This new format is part of McDonald’s ongoing efforts to maintain competitiveness in an industry that requires constant adaptation to changing consumer preferences. The store has been optimized for speed and convenience and is designed to operate in locations where less space is needed—where a traditional McDonald's might not fit.
Looking ahead, 2025 will be pivotal for success in the restaurant industry due to innovations. This year, McDonald’s has demonstrated positive results through promotional offers and marketing strategies such as the $5 bundle, Chicken Big Mac, collectible cups, and the return of the McRib. All of this occurred despite challenges faced in October due to an E. coli outbreak linked to chopped onions in the Quarter Pounder.