European operations have for the first time accounted for 55% of the company's total revenue, reports Forbes citing the company's press release.
The new markets include Germany, Austria, France, Spain, Belgium, and the Netherlands. It is impressive that the launch in Germany took place in just two months, while entering each subsequent market took between two to four weeks. This dynamic expansion has resulted in a 21% increase in revenue share from the European segment compared to 2023.
The main drivers of growth have been Italy, Germany, and Romania, which together contributed nearly 47% of the revenue: Italy accounted for 17%, while Germany and Romania each contributed 15%, and other EU countries contributed 8%. At the same time, Ukraine remains an important market for Liki24, generating 45% of the total revenue.
The number of European customers of Liki24 exceeded 500,000 in 2024, and the total number of visits to the company's websites and apps in the EU reached 4 million, which is 1.2 million more than in 2023. Altogether, across all markets, this figure amounted to 14 million.