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The Silpo chain has launched a new supermarket designed in a Barbie theme.

Сеть «Сільпо» запустила новый супермаркет в стиле Барби.

The network reported this in its Instagram. Commentators have already dubbed the new concept "Barbie."

“Do you also find everything remarkably pink? No need to panic. It’s all thanks to our new discovery in the capital — the chill supermarket 'Silpo,'” the post states. “The vibrant shelves of 'Lavka Traditsiy' look like they just stepped off the Hollywood red carpet. Shiny exclusive fish and aromatic pizza with beloved toppings. And how can we forget the magical bakery? Pies, croissants… Just imagine, and they’re already here. The level of cuteness is simply off the charts.”

The new store is located at Kyiv, Mykolsko-Slobidska St., 11A. It operates from 08:00 to 23:00.