OpenAI has been discussing its search product with developers from websites and applications such as Conde Nast, Redfin, Eventbrite, and Priceline, according to sources who have seen prototypes or drafts of these products.
This move could pit the company, led by Sam Altman, against Google, which holds a significant share of the browser and search engine market. OpenAI has already entered the search market with its search engine, SearchGPT.
Alphabet, Google's parent company, has been working to enhance its presence in the field of artificial intelligence (AI) since the launch of ChatGPT in late 2022, responding with its own generative AI chatbot, Gemini.