The payment turnover through WayForPay for the first 11 months of 2024 reached 18 billion hryvnias, which is a 35% increase compared to the previous year. Additionally, over 12,000 new entrepreneurs joined the service by the end of the year, bringing the total number of users to over 47,000 businesses.
These figures confirm a general trend — a steady growth in the online payment market in Ukraine, driven by active business digitalization, trust in cashless transactions, and the introduction of new accessible solutions.
Analyzing the current state of the market, WayForPay asserts that online payments are becoming a key tool for the growth of small and medium-sized businesses, especially in e-commerce and social networks. High competition encourages the implementation of increasingly modern solutions, such as mobile payments, QR codes, and integrations with social media.