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Lifecell will increase its rates in February.

lifecell увеличит тарифы в феврале.

In an interview with Forbes, the CEO of DVL (“Datagroup”, “Volya”, and lifecell) Mikhail Shelemba shared some insights.

“Unfortunately, a necessary price adjustment for existing subscribers will take place. This will happen in February,” he stated.

This is due to the rising cost of electricity.

“All operators have felt the increase in electricity prices. Over the past year, it has nearly doubled. For this year, we are budgeting 2.3 billion UAH in expenses for this,” Shelemba added.

The CEO of DVL explained how the company plans to minimize the impact of tariff increases on its customers.

“Through cost optimization, we will achieve a reduction that is half of what the economic conditions would typically require. The last time the price increased for existing subscribers was almost a year and a half ago, and that was only for 15% of the customer base,” Shelemba explained.