RedTrack is a media analytics and automation platform powered by artificial intelligence (AI). A new investment round has been conducted by LeadVentures, with participation from InstaVC, IronWolfCapital, and investor Balazs Gandura, reports EU-Startups.
The raised $3.2 million will be used to strengthen the RedTrack development team, accelerate the development of AI products, and leverage existing achievements in the US market. The company is focused on enhancing the platform and building a multi-touch attribution model.